Archive for the 'Web' Tag

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Advertising: From YouTube to mainstream

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Is this the next step in consumer-generated advertising?

A television commercial for the new iPod Touch from Apple, running since last weekend in the US and created by Apple’s advertising agency TBWA/Chiat/Day, is based on a mock-up commercial that 18-year-old Nick Haley from Warwick, England, created on his computer in one day last month.

It might be significant because it is perhaps the first concrete example of an amateur flick being implemented and used by professionals in that way

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Web: Operation Firefox

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Firefox is looking for people doing guerrilla marketing for them.

The task is to install giant 3.5-foot Firefox stickers. More info and apply (until 09-Nov-2007) at “Operation Firefox”

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Art: Da Vinci’s Last Supper available online

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If you always wanted to see the painting “The Last Supper” – one of Leonard da Vinci’s masterpieces – but never had time to go to Italy or you did not get through the queue at Santa Maria delle Grazie in Milan, you now have the possibility to please your art desires online.

Since last night (site is sometimes not reachable) the Italian group “HAL9000″ has a giga-pixel version of the painting online
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Web 2.0: Microsoft buys stake in Facebook

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Those who thought that the times of the “tulip trades” in the IT / Web industries are over could today learn an even new record in company valuation.

Microsoft bought a 1.6 percent stake in Facebook for USD240 million. This would value the three-year-old company at about USD 15 billion. While Facebook is expecting annual revenues of about $150 million this year, most likely the very high price is also related to a competition between rivals Google and Microsoft to buy a stake in the company
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Europe: French Election candidate duel via Web-TV

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Thanks to the unique European TV station landscape were still quite a large group of them is financed by mandatory fees from all TV owners, when those TV stations get innovative they can do things that elsewhere still seem not be possible.

After the BBC has recently got approval to provide parts of its program via Web-TV now European TV station Arte will provide the final TV duel of the two remaining candidates for presidency in France live terrestrial and via Web-TV today at 20:00 GMT. The “show” will be kept available online for at least another week and – like most of Arte’s program – will be available in French and German…
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UN: An on-line game to teach children how to save lives

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As part of the 2006-2007 World Disaster Reduction Campaign “Disaster Risk Reduction Begins at School” the secretariat of the UN International Strategy for Disaster Reduction has launched an on-line game to teach children how to build safer villages and cities against disasters. Players can chose between five scenarios they will try to prevent – from earthquakes over hurricanes to flood and Tsunamis. Each scenario takes between 10 and 20 minutes to play, depending on the disaster you are trying to prevent and…

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