Archive for the 'Non Profit' Tag

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Formula One: Honda’s new environmental concept

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The 2007 Formula One season gets underway with the Australian Grand Prix in Melbourne next weekend. The Australian Grand Prix will see the Honda RA107 take to the track in its new “earth” livery for the first time. The Honda Racing F1 Team’s new 2007 F1 car carries no corporate colors, no advertising and no logos beyond the FIA-required insignia. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth. Via the website “myearthdream.com” you have the opportunity to put your name on the car by making a pledge to make a lifestyle change and to improve the environment. Within the concept of…

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AIDS: Costly Red Campaign (2)

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Find below a link to the CNN video report on the issues with the so called RED campaign “reported yesterday” by the leading advertising industry magazine “Advertising Age”. We are looking forward and expecting that soon someone will also shed light on what actually happens with the USD 18 Mln. that made it to the “Global Fund” – expect some hot stories here. To get a first glimpse on that read a report at the “Boston Globe” (there are a few others there one also pointing to the fraud investigations within that organization). This nevertheless is just the tip of the iceberg as we hear from insiders…

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AIDS: Costly Red Campaign Reaps Meager $18 Million

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There is an interesting article in “Advertising Age” – one of the leading publications of the industry – about the RED campaign by Bono and a group of companies. We suggest to also read the comments on the article. There are a few interesting ones beside the normal “wood” and “heroic praises”. “…The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business. It threatens to spur a backlash, not just against the Red campaign — which ambitiously set out to change the cause-marketing model by allowing partners to profit from charity — but also for the brands involved…”

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Global Health: New Inexpensive Malaria Drug introduced by NGO initiative

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Every year, malaria kills 1-2 million people and infects 300-500 million. 90 percent of deaths occur in sub-Saharan Africa. The disease is present in over 100 countries, threatening 40 percent of the world’s population.

Malaria remains the single largest cause of death for children under five in Africa — it kills one child every thirty seconds worldwide. Today a new, inexpensive, easy-to-take anti-malaria pill is being introduced by French drug maker “Sanofi-Aventis” in partnership with “Drugs for Neglected Diseases”, a campaign started by the international medical charity “Doctors Without Borders”. Sanofi-Aventis and the non-profit Drugs for Neglected Diseases initiative (DNDi) announced today that ASAQ, the new fixed-dose combination of artesunate (AS) and amodiaquine (AQ), will soon be available throughout sub-Saharan Africa. ASAQ is the first drug developed by the FACT (Fixed-dose, Artemisinin-based Combination Therapy) partners, managed by DNDi in partnership with Sanofi-Aventis. Chloroquine, developed in 1934, was the first very cheap…

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Geneva: Symbolic “Broken Chair” re-erected

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In September 1997, Handicap International unveiled the Broken Chair, a 12 meter high wooden sculpture in support of the global movement against land mines, outside of the Palais des Nations in Geneva. After a lengthy period of reconstruction during which the Chair was placed in storage, it will be reinstated as a reminder of the governments’ commitment to fully universalize and adhere to the 1997 Mine Ban Treaty…

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Health: The Challenges of Global Health

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US magazine “Foreign Affairs” – one of the most influential publication on international affairs and foreign policy in America – has an excellent opinion piece on Global Health. The 12 page essay was written by Pulitzer Price winner and bestseller writer “Laurie Garrett” who is also well known for her book “Betrayal of Trust: The Collapse of Global Public health”. We strongly recommend reading the document to anybody working in Global Health and to anybody who is interested in what is happening in fighting AIDS, Malaria and TB. We put some quotes together below…

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