Archive for the 'Climate Change' Tag

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Advertising: Hip-Hop for Food

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What is getting one of Switzerland’s biggest companies (Coop) to ask the country’s best known and maybe most controversial Hip-Hop artist (Stress) to write a song for them and do a TV spot?

And this without prescribing the topic or other limitations put up.

… and then the whole thing becomes a great success and is shown multiple times everyday on TV.

It’s not exactly like 50 Cent would do a clip for K-Mart – (despite he might never consider this because of…)

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Advertising: The WWF Billboards

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With its billboard design for a Global Warming awareness campaign the “WWF” has demonstrated that clever advertising and eco-friendliness is a good match.

The WWF billboard for this campaign uses a specially shaped awning that casts a shadow onto the poster. Throughout the day that shadow rises and illustrates graphically the raising ocean levels on the billboard…
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Global Warming: The shrinking African lake(s)

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Lake Chad as shown below is just one of the vanishing large lakes in Africa and elsewhere on this planet.

Experts are warning that the lake, which was once Africa’s third largest inland water body, could shrink to a mere pond in two decades. A recent study by Nasa and the German Aerospace Centre blames global warming and human activity for Africa’s disappearing water…
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Formula One: Honda’s new environmental concept

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The 2007 Formula One season gets underway with the Australian Grand Prix in Melbourne next weekend. The Australian Grand Prix will see the Honda RA107 take to the track in its new “earth” livery for the first time. The Honda Racing F1 Team’s new 2007 F1 car carries no corporate colors, no advertising and no logos beyond the FIA-required insignia. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth. Via the website “myearthdream.com” you have the opportunity to put your name on the car by making a pledge to make a lifestyle change and to improve the environment. Within the concept of…

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WEF: Tag Cloud for 26-01-2007

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Almost through with searching and processing documents on the World Economic Forum 2007. Here’s the Tag Cloud from documents (304) published on 26-January-2007…

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WEF: Tag Cloud for 25-01-2007

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Here is the second part of our World Economic Forum 2007 Tag Clouds from documents (224) published on 25-January-2007…

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