Archive for the 'Advertising' Tag
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Animation: Classic music as a roller coaster
How to advertise for a classic music orchestra? Well the Zurich Chamber Orchestra came up with a quite interesting idea. A sheet of music step by step turns into a roller coaster with the lines and notes becoming the rails.
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Advertising: Ikea furnishes Kobe trains
To communicate the opening of their new shop on Port Island, Chuo-ku, Kobe the Swedish furniture shop IKEA has converted the Kobe Portliner Monorail into a moving showroom.
The new shop will open today on April 14 but the redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will continue to carry passengers in style until May 6.
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Environment: MTV 3650
A short film for “MTV Switch” to help raise the awareness of global warming effects. The film combines live action and animation with toy-like clouds, cars, planes moving around a globe. Cities and traffic grows until the whole globe is over-run and choked by cities and pollution filled clouds.
According to the movie there are only about 10 years (3650 days) left until the pollution will…
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Advertising: Red Cross compassion campaign
A simple and straight-forward but very powerful ad campaign for the International Red Cross / Red Crescent.
Three key humanitarian values and emotions – awareness, compassion and tolerance – are characterized as typical commodity containers used within todays “Aid work…”
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Advertising: Virtual Honda Motorcycle Testdrive
An interactive game that uses the motion-based hardware data-protection system of Apple notebooks to steer a virtual motorcycle around a course.
The application was designed by Raul Arantes and is available for download as a screensaver or standalone application.
More information and a video…
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Leo Burnett: Future trends in advertising
A typographic video about the latest advertising trends predictions report from Leo Burnett / Arc.
The report was created by Ben Hourahine, Futures Editor at Leo Burnett (London). The predictions in the video include…
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