Archive for the 'Advertising' Tag

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Animation: Classic music as a roller coaster

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How to advertise for a classic music orchestra? Well the Zurich Chamber Orchestra came up with a quite interesting idea. A sheet of music step by step turns into a roller coaster with the lines and notes becoming the rails.

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Advertising: Ikea furnishes Kobe trains

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To communicate the opening of their new shop on Port Island, Chuo-ku, Kobe the Swedish furniture shop IKEA has converted the Kobe Portliner Monorail into a moving showroom.

The new shop will open today on April 14 but the redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will continue to carry passengers in style until May 6.

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Environment: MTV 3650

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A short film for “MTV Switch” to help raise the awareness of global warming effects. The film combines live action and animation with toy-like clouds, cars, planes moving around a globe. Cities and traffic grows until the whole globe is over-run and choked by cities and pollution filled clouds.

According to the movie there are only about 10 years (3650 days) left until the pollution will…

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Advertising: Red Cross compassion campaign

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A simple and straight-forward but very powerful ad campaign for the International Red Cross / Red Crescent.

Three key humanitarian values and emotions – awareness, compassion and tolerance – are characterized as typical commodity containers used within todays “Aid work…”

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Advertising: Virtual Honda Motorcycle Testdrive

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An interactive game that uses the motion-based hardware data-protection system of Apple notebooks to steer a virtual motorcycle around a course.

The application was designed by Raul Arantes and is available for download as a screensaver or standalone application.

More information and a video…

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Leo Burnett: Future trends in advertising

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A typographic video about the latest advertising trends predictions report from Leo Burnett / Arc.

The report was created by Ben Hourahine, Futures Editor at Leo Burnett (London). The predictions in the video include…

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