Google: A Comix to create interest for a new web browser

To gain further interest and introduce new features of its web browser launched today, Google created a comix book about the browser. On 38 pages the comix describes benefits, key scenarios and advantages of the Google Browser in comparison to existing solutions…

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AIDS: Condom ringtones

A new Anti-AIDS campaign in India is utilizing a quite unusual approach to overcome the reluctance of Indians to use condoms.

Supported by the BBC World Service Trust and the Gates Foundation the campaign provides a ringtone for mobile phones called “condom a cappella” that - when the phone rings - is loudly advertising the use of condoms. The objective of the campaign is to make condoms more socially acceptable and…

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Fun: 26 Judo throws in 26 seconds

This clip is actually from an Japanese advertising but really a great watch. 26 basic Judo throws demonstrated by an Japanese Judo master (with another one thrown of course) and showing all the throws in record time. Finally you know how to pronounce some of them like a Japanese without getting bruised…

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Animation: Le Ballon

Great advertising short film with a good sense of humor and full of ideas.

Liked the Yeti family tobogganing…

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Humor: Job Web site(s) or when nonsense strikes

From time to time we are browsing various job web sites around the world to get a better understanding how the market situation for IS/IT is actually developing. And there is one site we normally leave out completely from top-level / senior post scans, but yesterday night we made an exception and that’s what we’ve got:

The scenario:

Lets look for a senior to top level IT/IS position…

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Animation: Classic music as a roller coaster

How to advertise for a classic music orchestra? Well the Zurich Chamber Orchestra came up with a quite interesting idea. A sheet of music step by step turns into a roller coaster with the lines and notes becoming the rails.

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Advertising: Ikea furnishes Kobe trains

To communicate the opening of their new shop on Port Island, Chuo-ku, Kobe the Swedish furniture shop IKEA has converted the Kobe Portliner Monorail into a moving showroom.

The new shop will open today on April 14 but the redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will continue to carry passengers in style until May 6.

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Environment: MTV 3650

A short film for “MTV Switch” to help raise the awareness of global warming effects. The film combines live action and animation with toy-like clouds, cars, planes moving around a globe. Cities and traffic grows until the whole globe is over-run and choked by cities and pollution filled clouds.

According to the movie there are only about 10 years (3650 days) left until the pollution will…

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Advertising: Red Cross compassion campaign

A simple and straight-forward but very powerful ad campaign for the International Red Cross / Red Crescent.

Three key humanitarian values and emotions - awareness, compassion and tolerance - are characterized as typical commodity containers used within todays “Aid work…”

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Advertising: Virtual Honda Motorcycle Testdrive

An interactive game that uses the motion-based hardware data-protection system of Apple notebooks to steer a virtual motorcycle around a course.

The application was designed by Raul Arantes and is available for download as a screensaver or standalone application.

More information and a video…

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