Archive for the 'Non Profit' Category

Environment: MTV 3650

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A short film for “MTV Switch” to help raise the awareness of global warming effects. The film combines live action and animation with toy-like clouds, cars, planes moving around a globe. Cities and traffic grows until the whole globe is over-run and choked by cities and pollution filled clouds.

According to the movie there are only about 10 years (3650 days) left until the pollution will…

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Advertising: Red Cross compassion campaign

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A simple and straight-forward but very powerful ad campaign for the International Red Cross / Red Crescent.

Three key humanitarian values and emotions – awareness, compassion and tolerance – are characterized as typical commodity containers used within todays “Aid work…”

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Environment: Greenpeace guide to greener electronics

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Environment campaigning organization Greenpeace has yesterday published the 7th issue of its “Guide to greener electronics” that ranks the top 18 manufactures of personal computers, mobile phones, TVs and game consoles based on their policies how to handle toxic chemicals and recycling of their goods.

In the latest version Samsung and Toshiba are leading the group with 7.7 out of 10 possible points for their policies on toxic chemicals use, e-waste amd recycling. While Toshiba took the crown this time for…

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Climate Change: Greenpeace EfficienCity

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The UK branch of Greenpeace has put a model of an ideal city of the future online. The virtual town called “EfficienCity” shows with animations, videos and lots of information how a climate friendly city might look like. It generates its own energy decentralized from local renewable resources vs. receiving it from a centralized grid of nuclear or coal power plants. Greenpeace uses this Sim-City of Energy to demonstrate a way to lower greenhouse gas emissions, towards a more secure energy supply, cheaper electricity and heating bills and a whole new attitude towards energy…

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OLPC: Give One Get One

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MIT Professor Nicholas Negroponte’s “OLPC program” has started delivering the long awaited One Laptop Per Child computers in the US and Canada.

We have recently seen how greatly these small computers were received by children in Africa and how cleverly features have been designed into it. They create mash networks between them automatically so that children can communicate with each other, can change from color to B&W so that the display is still readable outside in bright sunlight and you can – a key feature in many countries for which this computer is intended – recharge its batteries without electricity from the grid. But most importantly we’ve seen the joy and fun the children had while using the XO laptops.

So this month until November 26, OLPC is offering a “Give One Get One program” in the United States and Canada. And it works like this…

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Formula One: Honda’s new environmental concept

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The 2007 Formula One season gets underway with the Australian Grand Prix in Melbourne next weekend. The Australian Grand Prix will see the Honda RA107 take to the track in its new “earth” livery for the first time. The Honda Racing F1 Team’s new 2007 F1 car carries no corporate colors, no advertising and no logos beyond the FIA-required insignia. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth. Via the website “myearthdream.com” you have the opportunity to put your name on the car by making a pledge to make a lifestyle change and to improve the environment. Within the concept of…

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