Environment: Twenty-First Century Waterfall

This computer animation by Doug James from Cornell was made to raise awareness about poor recycling rates of water bottles in the US.

From the estimated 30 billion plastic water bottles purchased in 2005, only about 12% got recycled. The remaining 25 billion bottles were either landfilled or littered.

The animation shows us how one second of these yearly amounts would look like by comparing the amount recycled bottles (about 100 bottles per second) to the non-recycled rate (about 845 bottles per second) as a “waterfall” of bottles falling to the ground.

Interesting visual and sound.


Click on the image below for the link (multimedia)

link to YouTube video























Hi-Res versions of the animation and more information on Doug James’ project page

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(1) Comment »

One Response to “Environment: Twenty-First Century Waterfall”

  1. Janete Vargas Says:

    oh! my … just like the other day when I realized I was drinking to much soda pop when was time to put the Recycle bin out on the curb… great eye opener …thanks for posting it for the rest of us …