Advertising: Red Cross compassion campaign

A simple and straight-forward but very powerful ad campaign for the International Red Cross / Red Crescent.

Three key humanitarian values and emotions – awareness, compassion and tolerance – are characterized as typical commodity containers used within todays “Aid work“.


Click on the image below for the full size version

link to Behance.net







Art Directors: Pier Madonia (UK), Stuart Macmillan (Canada), Photographer: Roger Stayte


info via: Josh Spear

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