An interactive game that uses the motion-based hardware data-protection system of Apple notebooks to steer a virtual motorcycle around a course.
The application was designed by Raul Arantes and is available for download as a screensaver or standalone application.
More information and a video plus some details on the development at Raul Arantes’ web site.
- Virtual Reality: Sony PlayStation 3 – Home™
- Advertising: Honda Samurais
- Virtual Reality: Fullscreen Panoramas
- Advertising: From YouTube to mainstream
Those who believe that over-hyped gaming platforms like SecondLife are the future for virtual communities or gaming should have a look at “Sony’s PS3 Home™ trailer”. “…Home™ is a real-time 3D, networked community that serves as a meeting place for PLAYSTATION®3 (PS3™) users from around the world, where they can interact, communicate, join online games, shop, share content and even build their own personal spaces. Home™ will be available as a free download from the PLAYSTATION®Store and will launch directly from the PS3™ system’s Home Menu…”
Advertising and arts not necessary exclude each other. Below there is another fine example of how the two go well together. The ads shown below are for Honda helmets. The style used is similar to ancient Japanese drawings from the age of Samurai. click on the image for the jump via Coolz0r
Hans Nyberg from “panoramas.dk” and Marco Trezzini of “VRMAG.org” have teamed up to create the web site “Fullscreenqtvr.com”. Together they have collected and created ten thousands of QuickTime Virtual Reality and Java panoramas…
Is this the next step in consumer-generated advertising?
A television commercial for the new iPod Touch from Apple, running since last weekend in the US and created by Apple’s advertising agency TBWA/Chiat/Day, is based on a mock-up commercial that 18-year-old Nick Haley from Warwick, England, created on his computer in one day last month.
It might be significant because it is perhaps the first concrete example of an amateur flick being implemented and used by professionals in that way