Leo Burnett: Future trends in advertising

A typographic video about the latest advertising trends predictions report from Leo Burnett / Arc.

The report was created by Ben Hourahine, Futures Editor at Leo Burnett (London). The predictions in the video include:

  • Community Commerce
  • Screen Saturation
  • Brand Guardians
  • The Data Awareness Era
  • Social Networks Get Real

Well that’s quite a bit and if it happens it will definitely have an impact on many people’s life. More information at the Leo Burnett web site .

Click on the image below for the link (multimedia)

link to YouTube video

Related Posts:

  1. Advertising: Toyota Prius into a bright future…
  2. link to article
    From a Toyota advertising for the new Prius:
    …In the future the worst crime imaginable will be telemarketing.
    Parking tickets will be written by only the finest comedians
    …gas stations will become nothing more than low budget tourist stops…

    Nice idea – but where’s the car that fits this future? Bring it on…

    continue reading…

  3. Internet: Finding the most watched advertising videos
  4. While many just switch to another channel when a block of advertisements starts on TV, others seemingly can’t get enough of it. And we’re talking dozens of million views here… All-time-high winner Sony Bravia not only made it to the front-page news, got millions of views on the top download sites, it even got its [...]

  5. Advertising: Great Pockets
  6. link to article
    If you are looking for a business suit that would allow you to carry your portable or are just looking for the relaxing comfort of the ladies leisure style – “Great Pockets” does tailor for you. I guess you did understand what is meant latest after you moved through the flash animations of that site – great persiflage done at excellent technical level some will most likely take it for real… Sorry to say – but you might have already found out when you clicked “No Thanks” in the Flash movie that this multimedia animation is actually an…

    Continue reading…

  7. Video: Mobile devices of the future
  8. link to article
    Intel has just recently shown its new generation of a “mobile (UMPC) platform” at the IDF in China that was only briefly demonstrated at the CeBIT earlier this year.

    The new “handheld PCs” available later this year will be far more powerful than the current devices but the major steps forward by size, processing power, battery life and displays are expected for 2008.

    At the same time Intel introduced its vision of future devices with the video below. Great ideas, we really liked the watch-like device…
    continue reading…

Comments Off

Comments are closed.