Guerrilla Advertising: Obey in Toronto

A series of strange ads have been popping up in Toronto, Canada during the last days advertising for a product called “Obey” and linked to a group calling itself “WhyBecauseISaidSo

The punch line on one of the ads reads as following:
My son had ideas of his own.
Obay put a stop to that.


The idea behind it – while this is definitely a teaser campaign – is thrilling and scary at the same time. How many people are actually already using drugs to sedate their children and to make them more compliant? And this at times when governments in western countries are passing laws to create a new form of political correctness or citizenship.

The Torontoist that has traced down the people behind the viral campaign to “Ontario Colleges [which] had put together their money to run an ad campaign.” is reporting that this is just the beginning of a larger campaign. They are planning to publish additional images in the next weeks.


Click on the image below for the link

link to Torontoist







More information at:
Accordion Guy blog post plus update.
The Torontoist article
Flickr tag with additional images
Simon Tonekham’s Blog

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