Guerrilla Advertising: Obey in Toronto

A series of strange ads have been popping up in Toronto, Canada during the last days advertising for a product called “Obey” and linked to a group calling itself “WhyBecauseISaidSo

The punch line on one of the ads reads as following:
My son had ideas of his own.
Obay put a stop to that.

The idea behind it – while this is definitely a teaser campaign – is thrilling and scary at the same time. How many people are actually already using drugs to sedate their children and to make them more compliant? And this at times when governments in western countries are passing laws to create a new form of political correctness or citizenship.

The Torontoist that has traced down the people behind the viral campaign to “Ontario Colleges [which] had put together their money to run an ad campaign.” is reporting that this is just the beginning of a larger campaign. They are planning to publish additional images in the next weeks.

Click on the image below for the link

link to Torontoist

More information at:
Accordion Guy blog post plus update.
The Torontoist article
Flickr tag with additional images
Simon Tonekham’s Blog

Related Posts:

  1. Advertising: Short stories wanted
  2. link to article
    An excellent campaign for last year’s short story competition of a Bavarian book publisher. The text on the ads reads: “The smoker at the petrol station” “The woman, the bathtub and the hair dryer” “Without money at the whorehouse”…

    Continue reading…

  3. Advertising: SMS Guerrilla Projector
  4. If you recently seen strange messages been projected onto people’s backs during a concert or on the streets of London these have potentially been done with the SMS Guerrilla Projector by Troikart. Troika Communications a sister company of Troikart has recently been hired by Warner Music to project messages written by one of the band [...]

  5. Advertising: Honda Samurais
  6. Advertising and arts not necessary exclude each other. Below there is another fine example of how the two go well together. The ads shown below are for Honda helmets. The style used is similar to ancient Japanese drawings from the age of Samurai. click on the image for the jump via Coolz0r

  7. Guerrilla Advertising
  8. Guerrilla marketing: Plenty of free ad space still available via I believe in adv

Comments Off

Comments are closed.