Is this the next step in consumer-generated advertising?
A television commercial for the new iPod Touch from Apple, running since last weekend in the US and created by Apple’s advertising agency TBWA/Chiat/Day, is based on a mock-up commercial that 18-year-old Nick Haley from Warwick, England, created on his computer in one day last month.
It might be significant because it is perhaps the first concrete example of an amateur flick being implemented and used by professionals in that way.
News definitely started to spread after the New York Times first written about the story a few days ago. Since then more than 500,000 viewers watched the video on YouTube. One effect from this “success story” can already be predicted with high certainty: Even more wanna-be amateur commercials will clog sites like YouTube – and most of them of course will be just crap.
Anyway the money he got for his clip might now allow him to buy the 10,000 songs from Apple that fit on the gadget. See for yourself:
Click on the image for the jump (multimedia)
The clip created by Nick Haley
The Apple TV spot based on it(high resolution version available on the Apple web site)
- Internet: Finding the most watched advertising videos
- Advertising: The Mill Breakdown of the Ford F450
- Video: Wardriving meets Mainstream
- Advertising: IT sponsored theater plays
While many just switch to another channel when a block of advertisements starts on TV, others seemingly can’t get enough of it. And we’re talking dozens of million views here… All-time-high winner Sony Bravia not only made it to the front-page news, got millions of views on the top download sites, it even got its [...]
While we don’t endorse the use of huge pertrol guzzling vehicles for personal transport this advertising is just so greatly done that you should have seen it. “…Suspended in mid-air the car’s components are seen floating throughout the commercial, and are slowly drawn together as if magnetized, to eventually form the new Ford Super Duty F450 truck…” The commercial by the Mill 3D and 2D teams was created by combining different techniques and software. A team of operators prepared…
What was once considered an underground way to get free bandwidth – driving around with a computer in a car and trying to find unprotected or otherwise “open” wireless Internet access points aka “war driving” – is now more and more being covered by mainstream media. This time it’s BBC 3 with their…
Two great and fresh advertising ideas for theater plays. These ads for the ‘Virtual Theater Festival For High Schools’ are on the winners list of the 8th Adprint festival and are a excellent demonstration for the creative ink between a computer maker (HP) and the poetry or theater (performance art)…