Advertising: The WWF Billboards

With its billboard design for a Global Warming awareness campaign the WWF has demonstrated that clever advertising and eco-friendliness is a good match.

The WWF billboard for this campaign uses a specially shaped awning that casts a shadow onto the poster. Throughout the day that shadow rises and illustrates graphically the raising ocean levels on the billboard….

Click on the image for the jump (multimedia).

link to YouTube video

More information on the campaign at

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