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Archive for March, 2007
Land Rover get’s your Chelsea tractor carbon-neutral
Land Rover has today announced the first projects in its CO2 Offset Program to reduce greenhouse gases with projects in Tajikistan and China. The first projects include a hydro-electric power plant in Tajikistan and a wind farm in China. Together these projects will offset 150,000 tons of CO2 a year. Further projects in Uganda, India, Turkey and the Dominican Republic are currently evaluated. Customers of all new Land Rover vehicles sold in the UK from this year on will pay…
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Image: Who owns whom in the car industry
A great visualization of the partnerships and ownership of companies throughout the worldwide car industry…
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Image: Honi soit qui mal y pense
An image from a NASA site is getting very popular around the Internet today. One could think of a few comments for that picture and some have started to photoshop it, but below you find the explanation for this phenomenon…
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Travel: Around the world in (more than) 80 days
In our societies where spending time on things you enjoy has become the ultimate luxury a couple from the UK has gone on a year long journey to do exactly this. Ed Gillespie and his girlfriend Fiona King have just begun a year-long travel around the world. On their trip they will visit 20 countries and cover around 40,000 miles, but will at no point travel by plane. Mr Gillespie, 34, and Miss King, 28, have mapped a route using 19 trains, seven ferries, five buses, three container ships and a banana boat. Mr Gillespie, who worked as environmental manager for…
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AIDS: Costly Red Campaign (2)
Find below a link to the CNN video report on the issues with the so called RED campaign “reported yesterday” by the leading advertising industry magazine “Advertising Age”. We are looking forward and expecting that soon someone will also shed light on what actually happens with the USD 18 Mln. that made it to the “Global Fund” – expect some hot stories here. To get a first glimpse on that read a report at the “Boston Globe” (there are a few others there one also pointing to the fraud investigations within that organization). This nevertheless is just the tip of the iceberg as we hear from insiders…
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AIDS: Costly Red Campaign Reaps Meager $18 Million
There is an interesting article in “Advertising Age” – one of the leading publications of the industry – about the RED campaign by Bono and a group of companies. We suggest to also read the comments on the article. There are a few interesting ones beside the normal “wood” and “heroic praises”. “…The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business. It threatens to spur a backlash, not just against the Red campaign — which ambitiously set out to change the cause-marketing model by allowing partners to profit from charity — but also for the brands involved…”
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