Formula One: Honda’s new environmental concept

The 2007 Formula One season gets underway with the Australian Grand Prix in Melbourne next weekend.

The Australian Grand Prix will see the Honda RA107 take to the track in its new “earth” livery for the first time. The Honda Racing F1 Team’s new 2007 F1 car carries no corporate colors, no advertising and no logos beyond the FIA-required insignia.

To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth.

Via the website myearthdream.com you have the opportunity to put your name on the car by making a pledge to make a lifestyle change and to improve the environment.

Within the concept of “our car is your car” when you donate to this environmental charity, your name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

“…Climate change is probably the single biggest issue facing our planet and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions. In addition, the FIA recognises the opportunity for F1 to play an important role in developing technologies for the benefit of society long term. For example, by 2009, devices for energy recovery will be in place on the cars…” says Nick Fry, Chief Executive Officer, Honda Racing F1 Team.

More information:
Honda F1 Racing Team
myearthdream.com