Formula One: Honda’s new environmental concept

img Honda F1 2007 car  The 2007 Formula One season gets underway with the Australian Grand Prix in Melbourne next weekend.

The Australian Grand Prix will see the Honda RA107 take to the track in its new “earth” livery for the first time. The Honda Racing F1 Team’s new 2007 F1 car carries no corporate colors, no advertising and no logos beyond the FIA-required insignia.

To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth.

Via the website you have the opportunity to put your name on the car by making a pledge to make a lifestyle change and to improve the environment.

Within the concept of “our car is your car” when you donate to this environmental charity, your name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

…Climate change is probably the single biggest issue facing our planet and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions. In addition, the FIA recognises the opportunity for F1 to play an important role in developing technologies for the benefit of society long term. For example, by 2009, devices for energy recovery will be in place on the cars…” says Nick Fry, Chief Executive Officer, Honda Racing F1 Team.

More information:
Honda F1 Racing Team

Related Posts:

  1. Formula 1: Win more then 90 races and get an island for free
  2. After his last race in Brazil yesterday Formula 1 seven time world champion Michael Schumacher received a very special gift from Sheikh Mohammed bin Rashid Al Maktoum. Dubai’s crown prince gave the retired race driver one of the about 300 islands in the archipelago of artificial islands, shaped like the continents of the Earth and [...]

  3. Clean Energy: Solar Systems is building world biggest solar power station
  4. Australian company Solar Systems today announced that it is going to build the biggest and most efficient solar photovoltaic power station in the world in north-west Victoria, Australia. The power station is estimated to provide 154 MW into the national electricity grid – enough to meet the annual consumption of over 45,000 homes. Australian Treasurer [...]

  5. Advertising: Honda Samurais
  6. Advertising and arts not necessary exclude each other. Below there is another fine example of how the two go well together. The ads shown below are for Honda helmets. The style used is similar to ancient Japanese drawings from the age of Samurai. click on the image for the jump via Coolz0r

  7. Global Warming: 2007 expected to be hottest year on record
  8. link to article
    Climate-change experts at the UK Met Office predict that 2007 is likely to be the warmest year on record globally, hotter than the current record set in 1998. The forecast points to the El Niño already established in the Pacific, that is expected to persist through the first months of 2007. Together with global warming due to fossil fuels this provides a high potential for record temperatures during 2007…

    Continue reading…

Comments Off

Comments are closed.