Find below a link to the CNN video report on the issues with the so called RED campaign reported yesterday by the leading advertising industry magazine Advertising Age.
We are looking forward and expecting that soon someone will also shed light on what actually happens with the USD 18 Mln. that made it to the “Global Fund” - expect some hot stories here.
To get a first glimpse on that read a report at the Boston Globe (there are a few others there one also pointing to the fraud investigations within that organization). This nevertheless is just the tip of the iceberg as we hear from insiders…
Click on the image for the jump (multimedia).
March 6th, 2007 at 5:47
It really seems that people don’t want to be fooled that far.
In Europe a few years ago similar campaigns that mostly profit the commercial part of such partnership tried similar approaches just to learn that consumers do by now not buy into such shameless shambles anymore…