Research: What people actually need and want from technology

img Social Tech Logo smallTechnology-related products and services will increasingly be shaped by 12 underlying principles, or “technology values”. These values – such as simplicity, efficiency, and personalization – represent the characteristics that consumers will look for in products, services, and technologies over the next 10 to 15 years. This is the conclusion of a new study from the Washington, DC-based research and consulting firm Social Technologies.

According to the report, which draws on more than six years of company research into emerging technologies and changes in consumer lifestyles, these 12 values will have broad impacts across the public and private sectors.

The study was conducted by creating an inventory of roughly 150 consumer needs, drawing from Social Technologies’ knowledge base of global technology and lifestyle trends, then applying a futures mapping process to extract the 12 key themes. Each theme was then individually validated and rated through further research.

The 12 technology values identified in the study are:

  • User creativity
  • Personalization
  • Simplicity
  • Assistance
  • Appropriateness
  • Convenience
  • Connectedness
  • Efficiency
  • Intelligence
  • Protection
  • Health
  • Sustainability

More information:
Press release for the research study
Social Technologies website

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