Non-Profit: WWF introduces gift catalog

img wwf catalog With his first ever holiday gift catalog the conservation organization WWF has added another possibility to purchase goods that pay back.

The printed catalog that the WWF sends on request to potential donors showcases 38 species of animals available for symbolic adoption. Additionally it features the WWF’s unique Extraordinary Gifts Program that includes gifts ranging from $1,000 to $2.5 million with funds going directly to the project chosen.

The most expensive gift at USD 2.5 million, potentially made over several years, would permanently endow the salaries of scientists, park managers and anti-poaching officers working on the ground in key tiger protection areas around the world. Animal adoptions range from USD 25 to USD 250 in price.


The gift catalog is part of the WWF’s Online Giving Center. Other non-profit organizations have also turned to online fund raising and for example Oxfam America offers online gifts including to buy animals for villagers in need around the world.


The WWF works in more then 100 countries. With more then 5 million members it is the world’s largest privately financed conservation organization. Potential donors can also express their interest and get information online for all of the gifts included in the catalog at the WWF Online Giving Center.

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