When you recently looked out a subway train window in a tunnel and you’ve seen a runner or a blond girl taking over the train you were watching a new type of advertising displayed with MotionPoster’s new advertising system.
It works by installing 192 backlit poster images in the tunnel and turning them on with a sensor system that checks the speed of the passing by train so that each poster is lit exactly when a train window is besides it.
To create the impression of a movie an effect similar to that of a flip-book is used and the system is able to adapt the display sequence if the train accelerates or slows down. Basically it works like a movie only that the audience is moved and not the film.
The system is currently getting installed in various countries around the globe and a series of top brands have already started to use it. In Germany it costs about USD 35,000 to show ads for 4 weeks.
Don’t miss out on the videos showing how it works:
(1) A longer video showing the system and some advertising campaigns is on the Aap web site
(2) A series of 13 short clips showing the different campaigns is on the Motionposter web site.
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Beam me up Scotty… Christies last week completed its first “official” auction of Star Trek items, with about 1,000 lots put up by CBS Paramount Television Studios, including props and costumes used in the TV shows and films. And Kirk you’re a Red Shirt when you didn’t get your hand on some of the alien [...]